Private equity firm CVC Capital Partners is buying a controlling stake in Breitling Replica Watches. Bloomberg reported Friday that the deal exceeded 800 million euros.
Homeowners introduced the company late last year, as Gadfly said, for Breitling Replica manufacturers, their timing is invisible. This is China’s leading watch demand peak. Therefore, since the financial crisis, the seller found his product in the most serious economic recession to find buyers.
CVC paid about 2 times the sales of 12 months, Swatch Group AG with 2.7 times the discount, Richemont 3.8 times. This seems to be correct, because Cheap Replica Watches is much smaller than the industry leader and needs to be refurbished.
The manufacturer’s valuation jumped over the past six months and is expected to recover. In fact, in the luxury industry, the rating is so high, so that the Group did not feel that the need to pay the acquisition costs. So, Breitling Replica Watches family owners simply do a good job. At least through holding 20% of the shares, they will not be deducted from all the gains. For the new owner, it has chosen a more favorable moment. Luxury valuation rebound, industry prospects.
Swiss watch industry federation reported Thursday, Swiss watch exports for the first time up 21 months. Exports in March increased by 7.5 percent, although two additional days were added. Excluding the calendar effect, exports will fall by 2.6%. This is a few months before the improvement, and should be made in the sales of good progress.
Breitling may be a recognized name, with a unique look and a strong follow. However, its image – especially its advertising – has become quite tired. According to Vontobel, it is also the smallest of the Cheap Breitling Replica brands. So there is a lot of room for development, especially in Asia, there is no serious efforts to open up the market.
Buyers face some obstacles. Private equity in the watch almost no record. CVC has perfume retailer Douglas, and is the 2011 Hong Kong-listed luggage maker new beauty investors. However, the rare world of Swiss watches and perfume and suitcase is very different. Breitling Replica Watches product line may need to be updated to cater to Asian tastes. The watch is not only buying the unusual market for the group, but the deal seems to rely on the establishment of growth, rather than simply dealing with the neglected and blo-based cost-based game.
Andrea Felsted is a Bloomberg Gadfly columnist involved in the consumer and retail industry. She used to work in the Financial Times.